Maintaining good communications with all stakeholders is vitally important for both listed and non-listed companies. This applies to the entire spectrum of stakeholders including employees, clients, suppliers, journalists, analysts or investors. The exact company strategy and vision and the milestones en route to executing them must be crystal clear to all stakeholders. In order to achieve this, it is crucial to remain in continuous contact with all the target groups.

De verhouding tussen aandeelhouders en ondernemingsbestuur kan in tijdens van tegenvallende resultaten sterk onder druk komen te staan. Een stabiele machtsbasis kan dan plots omslaan in een broos evenwicht. De emoties kunnen hoog opspelen. Patstellingen kunnen ontstaan die alleen door de rechter kunnen worden doorbroken. Juist in dit soort situaties is het van belang te blijven focussen op de kern van het verhaal. Consistente en continue communicatie met aandeelhouders, medewerkers en media is dan van groot belang.

SPJ is bij een aantal ondernemingen achter de schermen nauw betrokken geweest bij het ondersteunen van het management in dit soort conflictsituaties. Vanwege de vertrouwelijkheid hebben wij met opdrachtgevers afgesproken geen namen te noemen.

Naast ondernemingen ondersteunen we de Monitoring Commissie Corporate Governance in de jaarlijkse rapportage over corporate governance bij beursgenoteerde ondernemingen.

An IPO marks an important phase in a company’s development that entails making a crucial transition from private to public ownership. Analysts, investors and journalists must consequently learn to appreciate the company and the company must learn to deal with the public interest. Steering this process constitutes the core of communications relating to IPOs.

Mergers and acquisitions are processes that can evoke an array of emotions among the involved parties. This is particularly true in the case of unsolicited bids. Communications play a pivotal role in these processes with a view to securing the trust of stakeholders such as shareholders, employees and media.

Reorganisations are processes that entail far-reaching implications that can have tremendous impact on the relationship with employees, works councils, shareholders and media. At these critical moments, it is vitally important to prepare the presentation and explanation of the plans as thoroughly as possible. The related objective is to ensure that all the stakeholders are convinced of the correctness and/or necessity of the reorganisation and are prepared to agree to and co-operate in its execution. This is crucial because experience has shown that a credible and well-substantiated story can prevent a crisis of confidence from arising that could inflict long-term damage on the company that is already facing challenging circumstances.

SPJ has provided numerous companies with behind-the-scenes support with respect to preparing a reorganisation. In the interest of confidentiality, we have agreed with these clients not to state their names on this website.